Branding - Motion - Visual identity
Alzheimer’s is presenting the human race with one of its toughest challenges. Alzheimer Liga Vlaanderen works hard to raise awareness and funds for vital research, but times are hard. With their existing style lacking emotion, we were appointed to design a new visual identity.
As visual concept we wanted to create a sense of blurriness. Parts of the image become more clear as we have a closer look at the portraits. Reflecting the vital role the organization plays in providing clarity and guidance to those affected by Alzheimer’s disease, helping them navigate through difficult times. As for the logo animation. We envisioned animating the logo to symbolize everything ‘snapping’ correctly into place.
A project for Fightclub.be: Motion Design: Lukas Haentjes // Branding & Art Direction: Me & Samuel Allemand
