Strategy - Branding - Motion - Visual identity
Finished off a postgraduate course at the School of Branding. We developed a full branding plan, starting from strategy and finished off with a nice visual identity for a client. We worked together with different profiles in the branding field. A big thanks to Henk Willems for making it possible.
Did you know that 30 to 40% of people who stay home for a long time due to personal reasons or burnout never return to their workplace?There are many reasons for this, one of which is losing connection with the people you work with every day. We want to emphasize that it’s okay to not feel okay.I had the opportunity to work on the branding for Wellow, a platform and movement focused on improving the work-life balance of people who are unable to work. Their goal is to help maintain a connection between you and your colleagues even when you’re out. The main message of this project is that it’s okay to not feel okay and that you are always welcomed back when you feel ready.
A project for School of branding: motion Design: Lukas Haentjes // Copy: Carmen Van Buggenhout // Client: Wellow
