Branding - Visual identity
A fresh new look and feel for PAF. The Prince Albert Fund is a leading non-profit organization dedicated to help talented young professionals acquire experience in conducting international projects. They help talented young professionals discover and develop their true international leadership potential by giving them the opportunity to manage a 12-month business project for a Belgian company outside Europe.
We developed a simple yet playful logo balancing nicely the new brand language. At PAF you constantly learn and adapt, and are at the service of a diverse group of people, which makes them ever-changing. This is the main reason why we chose a modular way to play with the identity. We want to make a bold statement (future proof) and create a palette of abstract shapes inspired by the most basic crown form (to emphasise the start, a process) used in the previous logo design. The result is a bold look and feel.
A project for Fightclub.be: Art & Design: Mona-Lisa Venlet // Creative Director: Stijn Pauwels
