Branding - Visual identity - Illustration
Chez Nous is a day shelter for people experiencing poverty and who live on the street. At Chez Nous - Bij Ons people can come for coffee, breakfast and a hot meal. There is also a social service to guide and help people in difficulty. Training, discussion groups and political action are also organized to sensibilise and fight against inequality. During the event “Make a Mark” they asked us to have a look at their visual identity.
We decided to move towards a more warm and welcoming style of communication. Focussing on two audiences: the donators/volonteers and the people visiting the day center. We also chose to enlargen the colour palette. Adding a warm tone which reflects the welcoming part (shelter, providing hot meals and social services). On the other hand adding some punch & illustrations which has a more empowering and active effect.
A project for Make a Mark Brussels: Art & illustrations: Mona-Lisa Venlet, Margaux Bertier
